Our client is a well-established logistics and delivery business and they are looking for an experienced Chief Marketing Officer or CMO to supervise and control all marketing and advertising initiatives of the company. You will play a vital role in a company’s growth and have important responsibilities that range from creative influence to business strategy. Reporting directly to the chief executive officer, your primary responsibility will be to generate revenue by increasing sales through successful marketing for the entire organisation, using market research, pricing, product marketing, marketing communications, advertising and public relations.
Responsibilities
- Oversee a company’s overall advertising and sales strategy
- Drive revenue by increasing sales through marketing activities
- Develop the structure of the business’s marketing department
- Negotiate advertising contacts
- Approve marketing campaign ideas
- Coordinate marketing efforts with the company’s financial and branding goals
- Plan, direct and coordinate marketing budgets in accordance with organisational goals
- Undertake market research studies and analyse the results in order to better understand the market and customers
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
- Market research, pricing, product marketing, marketing communications, advertising and public relations.
Requirements
- Bachelor’s degree
- An advanced degree in marketing or business (MBA) is preferred
- Approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
- Three to five years of experience in a leadership role
- Superb analytical skills
- Demonstrated ability to lead and inspire a team
- Outstanding communication and interpersonal skills
- Flexibility
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
- Entrepreneurial spirit
What is in it for me?
- Competitive and negotiable package and salary
- Immediate start
- Make the role your own within a newly established development within a company
- Great team in place to work alongside
- Central London office