This is a great opportunity for a sales-focused executive with experience and knowledge in selling and marketing a private winery brand in the UK market. On-site and off-site selling and experience are of interest, as well as willingness to promote and market the wine through various social media channels.

Responsibilities

Brand and Marketing

• Develop and execute the winery’s brand identity and marketing strategy from the ground up, establishing a distinctive voice and visual presence
• Build and maintain a strong local and regional profile across Hampshire and surrounding areas through targeted community engagement and partnerships
• Create, manage and grow all social media and digital channels, including content planning, scheduling and performance monitoring
• Plan, coordinate and deliver launch events, consumer tastings and trade presentations from concept through to execution

Sales and Commercial

• Design and implement the initial sales strategy, identifying priority channels and setting realistic targets aligned with production volumes
• Establish and develop direct-to-consumer sales channels, including cellar door, e-commerce and a customer mailing list
• Build and manage relationships with local and regional trade accounts, independent wine retailers, restaurants, hotels and hospitality venues
• Monitor sales performance, analyse trends and adapt the commercial approach as production scales toward 25,000 bottles annually

Operations and Supply Chain

• Coordinate end-to-end logistics between contract winemakers, dry goods suppliers, the winery and customers, ensuring smooth and timely product movement
• Manage day-to-day relationships with all third-party producers, suppliers and logistics partners
• Oversee stock management, order fulfilment and basic inventory control, maintaining accurate records at all times
• Develop and document operational processes and systems that can scale efficiently with business growth

Strategy and Stakeholder Engagement

• Serve as the business’s primary internal expert on wine, providing clear, commercially grounded recommendations to ownership on product, pricing, positioning and market development
• Translate technical wine knowledge into accessible insight for commercially experienced but wine-new stakeholders
• Contribute actively to long-term strategic planning on range development, channel mix and brand evolution
• Represent the wine brand externally at trade events, press engagements and industry forums, building the winery’s profile and network from day one

Key skills

• Experience in selling and marketing wine brands
• Knowledge of the industry, personal passion and interest in raising a new private vineyard brand from the ground up
• Flexibility to work remotely, on the road, and travel to the Vineyard on occasions when required
• Willing to engage in social media management and online promotions
• Team player, who can work closely with the vineyard personnel, management and other team members
• Self- efficient, entrepreneurial and enthusiastic to make the role your own